IS EMAIL MARKETING DEAD?

Many people actually think email marketing is dead, well it’s not true. Many experts are using email marketing to make millions of dollars. Is Email marketing dead? No. Email marketing is far from dead. If you have the zeal and time to learn all the tips and tricks it takes to run a successful marketing campaign, then you will quickly see there is a lot more to learn than you ever imagined.

If you don't have the energy, then you can hire a marketing solutions company. These professionals have put in the time and energy to learn everything there is to know about operating a successful campaign. They know how to get a targeted audience and how to convert clicks into sales.

Is Email Marketing Dead?

Due to the rise in spam email marketing has taken a real hit on that end of it. Spam and spam filters has made it harder than ever to get your email delivered. Often time have you been frustrated because a friend, relative, or co-worker that was meant to send you an email that you might not receive only to find such email in your “junk mail” or “spam” folder. This is very frustrating for the marketer because you don’t know if your client is still interested. This is where double opt-in is useful. If subscribers are clicking the link within the email, then you know who is interested and who is not. Then it will prove that email marketing is not dead.

Is Email Marketing Easier Than Ever?

One thing for sure is that email marketing has changed over the last few years. Many email messages go directly into the trash or spam box. Meaning you need to have a solid mailing list of opt-in users. If a user has not opted-in willingly, they may never see your message.

Many filters are so tough that even emails on your subscriber's white list are sent automatically to trash or spam. A dedicated client will check these boxes for emails from you, but those are few and rare. So, email marketing is not any easier today than it was a few years ago.

How Do I Get Started?

An email marketing plan helps you create campaigns, schedule communications and organize customer contact details and monitor the efficiency of your efforts. There are email marketing clues that can be used to get the email opened instead of toss in the trash. One of the clues is the email subject line. People have seen lot of different subject lines that they can fundamentally differentiate truth from lies. To get your emails opened, the best thing is to be sincere and have short subject lines. Making promises that are impossible is something that just won't get it open. You do also have to make sure that there is an opt-out link in all correspondence to comply with spam laws, as long as you are using a so called autoresponder you do not need to worry about it. You would need a program that records the number of emails sent out, how many of those get bounced back, how many subscribers clicked the internal link and especially if any of those clicks resulted in a sale. If you make your newsletter interesting and your subscribers forward your message, every email you send can potentially bring in more clients.

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