The Most Common SEO Issues and How To Fix Them

The Search Engine Optimization or SEO is making a difference to a website visibility in a search engine on the web. Generally, the top rank on the search page or more frequent appearance of website in the search results pulls more visitors to that site and enhances the rare of conversion of visitors to customers. The SEO can significantly affect search ranking and by addressing some common on-page technical SEO issues a website owner can boost his sales considerably and stay ahead of his competitors.

Common On-Page Technical SEO Issues:

1. Title tag issues

The title tags tell the visitors and search engines the information on a page in the most accurate and concise way. Many times the websites have identical title tags, huge text content in the tags, too little text content and no title tags at all.

This problem can be solved by knowing how to write the title tags for the SEO.

2. Meta descriptions

Meta descriptions are paragraphs with little amount of text in HTML of webpage that vividly explains its content. This Meta description appears beneath the URL of a page in search results. 25% of sites do not have Meta descriptions at all and 30% have identical Meta descriptions.

The Meta descriptions should be accurately written for SEO to solve this issue.

3. Broken external and internal links

35% of the sites have internal broken links bring back poor status codes for HTTP and 70% brought back the code 4xx the page not found. 25% of the sites have internal broken links which can adversely affect the authority of a web site.

This issue can be solved to a great extent by learning how to develop the internal links.

4. Identical content:

This is the most common SEO issue as similar web content complete for the same SEO position in the search engine and one is discarded at the expense of the other.

This problem can be solved by making Google understand which identical page it can rank.

5. Missing alt tags and broken images

Alt tags are used to increase the online traffic to a website. These tags describe the images vividly to the search engine to ensure that these tags are recorded in the image search accurately so that it pulls more traffic to the website. Missing links and broken images contribute to annoying user-experience.

This problem can be solved by hosting the images on the entrepreneur's library and not on the image host of third party.

6. Lower- text-to-HTML ratio

About 28% of the sites display a lower-text-to-the-HTML ratio, which means the sites contain more HTML code than text visitor's can read.

This ratio can be lowered by removing the white spaces, comment in codes, unnecessary images and invisible hidden text. Further, avoid too many tabs, tables and use Java script only. Keep page size within 300kb and resize images.

With the help of some of the top SEO tools and best SEO software the above mentioned on-page SEO problems can be dealt with more effectively.



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