Twitter Marketing Vs. Email Marketing: Which is More Profitable

In this digital age, many marketers have successfully promoted their brands through the internet with little money. Online marketing is slowly catching up with the pace of traditional means of marketing. Two of the most common forms of online marketing are email marketing and social media marketing.

For the sake of this piece, Twitter has been singled out alongside email marketing. Some social media analysts believe that email marketing is more profitable for business owners, while others strongly disagree. The second camp claims Twitter is the best medium to reach targeted market.

So, which is what? Which of these two mediums are perfect for making money?

Twitter Marketing and Making Money

Some people might say, “it is not possible to make good money by marketing on Twitter." Well, it is possible. As a matter of fact, Twitter was ideally set up to encourage affiliate marketers because all the URLs are screened behind a URL shorten service. It gets confusing for users because, sometimes, they can't tell if the link they’re clicking on is an affiliate or normal link.

Twitter seems to offer good marketing choices for affiliate marketers and businesses. The user base of Twitter keeps growing each day, and the market grows bigger and bigger with various niches.

Also, it is a lot easier to target and reach the right audience via Twitter due to the uniqueness of the platform. However, you must be smart when promoting product/brand. Using the works words will have a negative effect on your credibility.

Say, you have a brand page with about 50,000 followers. You can introduce any new product or service to your followers with just a tweet. The first tweet can lead to many comments and questions about the product. Followers will retweet, and interested people will bring in conversions. You will record more sales before you even send out newsletters about the product or service. This is the number one advantage Twitter marketing has over email marketing.

Yes, you can make money on Twitter. But just like everything else, you need to devote effort. Make the right offer targeted at your followers and even non-followers. You can decide to direct traffic to your official website or conduct your business directly on Twitter.

Now, that’s enough about Twitter. It’s time to learn about email marketing.

Email Marketing and Making Money

One unique thing about email marketing is that it produces almost instant results: when it is efficiently done, that is. You simply need to develop and distribute promotional emails to your target. If your messages trigger emotions, you'll receive responses in no time. As the list increases, conversions are bound to increase. Remember that it's crucial not to annoy your subscribers with random, generic emails.

Getting an Email List

If you have an official site, but you have no way of retaining leads, start by investing in direct mail marketing. A tool like Aweber will help you generate leads within a short period.

E-Mail Marketing is a cost effective strategy which can be combined with other strategies. Having a list of 

targeted subscribers and eager buyers is amazing. On the other hand, Twitter marketing is also an excellent method of generating targeted traffic for your brand as long as you have many Twitter followers you have. Both forms of marketing depend on followership and brand reputation.

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