There are a few basics when it comes to SEO, and to be honest, some of the basics are still the best way to do search engine optimization. While not everyone in your business needs to have a technical understanding of SEO, they should be aware of it.
What Is SEO?
It’s an umbrella term that captures every method that can be used to ensure your website is visible and easily discoverable on search engine results. SEO methods vary, and it isn’t just about stuffing keywords in your blog content. In this list, we’ll take a look at the best way to do SEO.
Why You Need SEO
A robust site architecture, offering clean navigation will allow search engines to index the site smoothly. This should also provide your visitors with an excellent experience. The traffic that is being driven to your site from search engines is a clear indication of how important SEO is.
According to eMarketer 90% of organic traffic came from Google. When you get into the results, the top 5 search engine results get almost 70% of clicks, whereas those between 6 and 20 account for under 4%. The importance of appearing in the top 5 search engine results is vital.
There are a number of ways that you can achieve this. Check out the following tips in how best to do SEO.
Content Quality
Are you writing for readers, or are you producing content for search engines? You need to publish useful and helpful content on a regular basis. Research from Searchmetrics suggests that Google is more interested in longer form content, understanding the intent of visitors.
Site Speed
Moz indicates that the speed of your site is vital to your search ranking. Downtime, and slow speed can chase visitors away, causing a steep drop in your traffic, having a serious impact on your ranking.
Meta
While using meta title tags and descriptions may not have a direct impact on your SERP ranking, but it can increase the likelihood of searchers clicking your result.
A meta description is a short paragraph of text that falls under the URL of your page when the search results are called up, and you have total control over it. It should be under 156 words, and it should be clear and relevant to the headline and the article content. Check out this guide from SEO Works on how to write killer SEO meta descriptions.
User Experience
Inc. suggests that there is a natural correlation between SEO and user experience. Your site should be easy to navigate, there should be a way to easily search on the site, as well as keep visitors on your page, exploring.
Internal Linking
There are a variety of benefits of internal linking. This is a practice that writers and editors follow when they publish articles. The benefits are as follows:
- It makes it easier for crawlers to index your site. Crawlers will have a better idea of how trustworthy and useful your site and content are the more they crawl the internal links.
- It offers the audience other reading options. Provided you have included relevant internal links, and the anchor text is clear, you can help keep visitors on your site.
- You can use particular keywords to improve your ranking. For instance, if we wanted this article to rank for SEO basics, then we can link to it from different posts, using a variation of similar anchor text. This suggests to Google that the post is relevant to people searching SEO basics. Vary the anchor text so Google doesn’t flag you for suspicious content.
Evergreen Content
Forget peppering the web with quick win stores that provide no insight. Instead, publish evergreen content. Offer helpful, thoughtful articles that contain practical advice based articles. These provide long-term wins when it comes to driving traffic.
Relevancy
Search engines generally try to offer relevant results to the query. If it’s a simple question like: what is Taylor Swift’s net worth, the answer will come up without you ever needing to leave the search results page. Whereas, a more complicated search will offer up a variety of websites.
The results are provided based on the search engines algorithms. While we will never determine the exact algorithm, there are factors that play a role, such as the time of day, the year, the location of the searcher, and their search history.
Sometimes you need to forget about keywords, and focus on the experience of the user, and the relevancy of your content.
Authority
What sets an authority site aside from any other website is that users trust it. It’s trusted by the industry, other websites, as well as search engines. An authority link is valuable, indicating a higher level of content. The more often you use links from authority sites, the more likely and quicker your site will also become an authority.
Comments
Never turn the comment system off. You should encourage a thriving community of commenters that engage under your posts. It shows that your visitors care about the content, whether it’s to praise it or offer critique.
Make sure that you apply a spam filter, or have a process in place to remove any comments that manage to slip by it.
Duplicate Content
If Google comes across two pieces of content that are identical, whether the original is from your site, or the copy is on another site, it will only index one page. Beware of scraper sites that steal content and then publish it automatically as their own.
Local SEO
Google is now serving up results to their users based on location. It’s particularly important for businesses to grab local attention. Make sure you are registered with Google My Business and keep your information up to date, including contact information, customer reviews, opening times, as well as the category that your business falls under.
Permalinks & Headlines
The permalink doesn’t need to exactly match the headline. However, it should involve the most important three or four keywords.
A headline should be under 55 characters so there is total visibility in search engine results page. They should be attractive, descriptive, and snappy. Avoid clickbait headlines, and don’t promise what you can’t deliver.
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