A Useful App For Small Businesses Interested in Marketing.

Savvy small business owners are always interested in what's happening in their target market and seeing what new marketing trends are surfacing. Ad-ology. com has a keen sense for how to help keep you readily informed and has a very user friendly website. Ad-ology can also help you with specific market research assignments. What I am most excited about and what I discuss in this article is their very nifty App available for the iPhone and Android platforms: The Ad-ology Marketing Forecast App.

What makes this App worth downloading?

Breaking through the clutter is always a goal with internet marketing, and this App helps you do that with great content control. Right in the palm of your hand you can easily navigate through major topics like Digital, Consumer, and Small business Marketing. Further, you can segment from these major headings into areas like insights, tweets, forecasts, and news. So If I click on Small business, I have a choice of swiveling over to information about news or major recent tweets; it's a very cool engagement. Plain and simple, this app does a good job at letting you learn about what you want. You even have easy access to a great assortment of videos and a way to make sure what you are watching is relevant and worth your time.

Finally an App that offers rich information that is very well rounded ...

The consumer section of the App keeps you abreast of interesting topics like today's article on the top 3 opportunities and challenges for golf/tennis shops or how Hispanic women feel underrepresented in the beauty industry (very relevant for our Arizona market). If you are in more of a mood to dig deep into information, you can check out the economic trends section and have a convenient link to the Quarterly Financial Report for Retail Trade.

If you're every waiting in line for an iPad or stuck at the DMV too long, the Ad-ology app can make it time well spent. I promise you will learn something new, and hopefully it add some value to your business or clients.

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