What should I blog about is a really common question when people
first start blogging or when writers block sets in. And to be honest
there is no single answer here as every blog is different.
If you wanted to oversimplify the answer we could say you can blog about anything!
However
there is a catch to this, because if you write about anything you may
fall into a trap of either attracting no visitors or worse yet lose your
current visitors by blogging about something disengaging or irrelevant.
This will result in a very unsuccessful blog and you will find yourself
wasting your time creating and submitting your blog posts.
However
fear not, by following these 5 simple tips you will be able to ensure
that you have plenty of great content to create quality blog posts and
you will be setting your blog up for success!
Tip # 1: Identify The Purpose of Your Blog
The
best way to answer the question of what should I blog about is to
really take a step back and uncover what you trying to achieve,
ultimately - What is the purpose your blog?
Why do you want to
blog in the first place? There must be a purpose or theme of your blog.
What is it that you are providing your readers with? Once you can answer
this question you will have a better starting point for your blog
posts.
The trick is to keep the majority of your posts relevant
to your purpose of your blog. This way your readers will become
accustomed to what your blog is about and they will know what to expect
each time they come back. This way your blog will be consistent and your
will be seen as a reliable blogger.
Tip # 2: Identify Who Your Audience Are
The
next thing you need to do is understand who your target audience will
be. Who will find your blog's purpose or theme interesting? These people
are your target market for your blog and you need to tailor your blog
posts and overall blog content for these people.
This step is very important as it will determine the language, tone and structure of your posts.
For
instance if your target audience are teenagers then you would not use
complicated language that would require a dictionary to understand as
teenagers will not relate to this and will leave your blog half way
through reading your posts (if they even make it that far!).
Once
you know who your audience is it will be much easier to tailor your
writing style to suit them and be attractive to them. As an example,
content written for 40-65 year old fishermen will not be very engaging
to 18-26 year old party goers.
Tip # 3: Provide Value.
Your blog posts need to have value.
In
the end - what is in it for your readers to come to your site and read
your posts? You need to provide them with some sort of value. It could
be education, entertainment, giveaways or some content that they can not
find elsewhere. If you are providing information that can be found
elsewhere then what value can you offer that others are not offering?
Each
audience will find value in different things so you need to know your
audience to know what is of value to them and then provide it!
Tip # 4: Make it Interactive and Engaging.
The
most successful blogs are interactive and engaging. Readers are
encouraged to leave comments and other readers may respond to these
comments creating an interactive environment.
Engaging blogs will
not only encourage readers to come back but will also ensure that they
invite their friends to check out the blog to. This is great - social
sharing of your blog posts can make them go viral and make your reader
count increase instantly. As long as you are providing them with a
reason to come back related to the purpose of your blog then you will
find success.
Tip # 5: Be Yourself.
Your readers want to
know you! This will separate you from other blogs in your industry and
niche and will show your personality.
Earlier we stated that you
should keep your blog posts majorly related to your purpose of theme.
However it is OK, and even encouraged to write personal blog posts too
so your readers see the real you. If they can relate to you as a person
they are more likely to come back to see your next post.
However
you don't want to overdo it with the personal posts. You can be yourself
in all of your posts but still keep to the theme or purpose of your
post. Use humour or other personal experiences to achieve this.
So that is it!
Follow
these 5 simple tips to create a truly engaging blog. If done
successfully (which is pretty straightforward) your readers will be left
in anticipation for the next blog post. You will have them hooked!
Now
get out there and get some inspiration! Have a search online for some
similar blogs, articles and any other content that is related to your
blog's purpose and audience. Learn how others write for your audience in
your industry or niche and see how they are creating the content that
you desire.
This article was written by Greg Davids.
Greg is currently having great success with an online money making system to produce money on auto-pilot.
If
you are interested in learning how you can set this up for yourself too
then click here now [http://www.unlimtedincomesecret.com] to visit his
blog.
Article Source: http://EzineArticles.com/expert/Greg_Davids/377128.
Article Source: http://EzineArticles.com/7985100.
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